feel like reading? Check out the links below)
This "BON SEL" IDENTITY and POSTER
are one small part of an entire semesters worth of work.
Asked to be part of a special studies course that it self was one piece
of a project that has been going on for 10 years at Notre Dame, I was
introduced to a real world project called Haiti, Serving the Underserved.
As the poorest country in the Western Hemisphere, Haiti suffers from a
curable disease carried by mosquitos called Lymphatic Filariasis (elephantiatis).
One solution to eliminating this disease is the fortification of salt
with a medecine called DEC that kills the active parasites.
Our assignment as graphic designers was to figure out a way to market
this salt to the Haitian. We essentialledy had to approach design from
a whole new perspective.
After much research we learned that the color of the salt was the most
important factor at the point of purchase.
My mark was designed for the current packaging where the clear plastic
bag it is printed on allows the white salt to show through and become
the mark and the mark in turn becomes the salt.
At the end of the course we presented our work the president and creative
director at DDB, a worldwide advertising agency's Chicago office. They
have now professionally taken on this project pro bono and are continuing
the process that we had started.
recent Boston Globe article about the project
I designed showing the project's scope